What is a value added proposition?
A value added proposition is a short statement that paints a persuasive picture of what your company does and / or services offer. It introduces the core benefit(s) of your company to prospective clients. It also helps make a strong first impression, which is why it is so important to have an effective one.
Does your organization have a value proposition? What is it? Do you think it is clear and catchy? Could you improve it? If your organisation doesn’t have one, what do you think it should be?
Let’s look at some examples of Value Added Propositions from the corporate world.
“Tap the app, get a ride. Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless”
“Slack: All your tools in one place – Be less busy”
“Save money without thinking about it”
“Why there’s nothing like the iPhone. Every iPhone we’ve ever made was built on the same belief. That a phone should be more than a collection of features. That above all, a phone should be absolutely simple, beautiful, and magical to use”
“A social utility that connects you with the people around you”
Building a value proposition for our organisation, services or brand.
A good starting point is to consider and answer the following questions:
- What does my organization do? Answer in 10 words or less.
- Why is it necessary or beneficial for my organization to exist?
- Why are my company’s products or services important to our customers?
- Why are our products or services better than our competitors? (What are our Unique Selling Points?)
Once all questions have been answered the next step is to take out key information, add to a template and develop a value added proposition that can be delivered in 10-seconds or less. This technique can be also used for sales presentations, introducing business ideas, promotional campaign messages and much more.
For free professional templates and guidance on this topic get in touch with us at Platinum Training Consultants.